In today’s fast-paced digital world, live streaming has become a powerful tool for brands, content creators, event organizers, and even government institutions looking to reach audiences in real time. At Grafix Broadcast Media, we’ve seen firsthand how a well-executed live stream can boost visibility, engagement, and trust. But we’ve also seen how small mistakes can derail a great event.
Whether you're streaming a corporate conference, a wedding, a church service, or a product launch — here’s how to get it right from the start.
Behind every smooth live stream is a detailed plan. Start by defining:
Your audience – Who are you targeting, and what do they expect?
Your platform – Will you stream on YouTube, Facebook, Instagram Live, Zoom, or a private site?
Your agenda – Know your key moments, transitions, and timing.
Your tech needs – List your cameras, microphones, internet requirements, and backup power.
At Grafix, we often build a run-of-show document to keep the production team, presenters, and crew in sync throughout the event.
Your stream is only as strong as your internet. A common mistake is relying on unstable or slow connections.
Pro tip: Use a wired Ethernet connection where possible and test your upload speeds. For HD streaming, aim for at least 5 Mbps upload speed, but 10 Mbps or more is even better. We also advise having a mobile data backup—especially in areas with inconsistent connectivity.
While you can technically go live with a smartphone, professional-grade gear gives your stream a polish that makes you stand out.
At Grafix Broadcast Media, we use:
DSLR or mirrorless cameras for crisp visuals
Lapel or shotgun mics for clear audio
Switchers for multi-camera setups
Lighting kits to ensure proper exposure
Encoders and streaming software to manage output quality
Even better? We bring backups for almost everything.
A dry run is essential. It allows you to:
Check your equipment
Resolve any software issues
Practice transitions, cues, and camera movements
Get presenters comfortable on screen
This is where most problems are caught — before your audience sees them.
A major advantage of live streaming is real-time engagement. Assign someone to:
Monitor comments and questions
Respond to viewers or relay messages to hosts
Encourage interaction (“Drop a comment if you’re tuning in from Nairobi!”)
Grafix teams always include a digital engagement lead to ensure viewers feel heard and involved.
Don’t let great content go to waste. Record your live stream and edit it into:
Short highlights for social media
Recaps for newsletters
B-roll footage for future promotions
Live content has a long tail if repackaged well.
Yes, you can go live on your own. But if your event is important, high-stakes, or being watched by a broad audience — it's worth working with a team that knows what they’re doing.
Grafix Broadcast Media has delivered live streaming for corporate brands, weddings, churches, NGOs, and private events across Kenya. Our end-to-end services ensure nothing is left to chance.
Live streaming isn’t just pressing “Go Live.” It’s a mix of strategy, technology, creativity, and precision. With the right team, the right tools, and the right mindset, your next live stream can be smooth, stunning, and unforgettable.